But since there is no credible source of news and information anymore in this industry, someone needs to keep mailers aware of the downside of the co-ops. My critiques on co-op trends only add to what is probably a frustrating job for many of the rank-and-file workers there. Three of the four co-ops are now part of publically owned companies – and I know it is no fun working in that type of environment, especially when things are trending down. To be honest, I don’t really like writing about them. After today’s posting, unless someone sends me some compelling co-op news, I’m going to give the topic of the co-ops a rest. Second, I wanted to cover the impact and role of the co-ops prior to Datamann’s seminar on March 31 st on Customer Acquisition so that attendees would have an understanding of the co-op issues ahead of time, allowing us to spend time at the seminar discussing solutions, options and alternatives instead of dwelling on the tactical aspects of the co-ops at the seminar.Īnd yes, the reader is right I have beaten this topic to death. First, my subscriber base has quadrupled in the past two years, and many of you have never read my earlier thoughts on the co-ops. I had to remind the reader of my two-fold reason for revisiting my critiques of the co-ops over the past four weeks. I received this email from a subscriber last week: “I’ve enjoyed your blog posts about co-ops – but you’ve beaten this horse to death, we get the point (and I agree with you and have for years) – how about focusing on what catalogers can do pro-actively instead of crying over spilt milk?”
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